Would you believe I used to be a golfer?
Yeah, right! I was never a golfer. Matter of fact, I really can’t stand golf.
(Sorry to break it to you dad.)
But, my dad tried to get me into golf. And, I mean really tried. I took a number of different lessons. In middle school, I vaguely remember playing around with a golf club when it flew out of my hand and hit my instructor across the nose. (Yikes..I really hope that memory isn’t real!)
I never really thought it was fun to walk along a 18 hole course trying to hit a small golf ball into the wee little hole.
But, I was told that golf would help me in business (funny….my teacher friends and I never met to lesson plan on the golf course).
I was told it was the greatest sport ever (that explains why I’d be asleep on the couch when it was on T.V.).
But, my dad tried to encourage me to change.
The same can be said about your course.
The information that you present, the concepts you teach, the action sheets you deliver all help your participants make a change.
The very essence of a course is to change the life, in some way, of another. (Click here to Tweet.)
Learners are taking your course because they want to be better at something that they weren’t before. They want to learn something new. They want to move forward on a goal. They want to improve by making a change.
Do you know what type of change your course will help make?
Well, there are really three types of changes:
1. Change in Attitude
2. Change in Skill
3. Change in Knowledge
Which change is your course designed to make?
Attitude: Mental perception
These are courses designed to change how you think or feel about a subject. An example course would be one on self-development such as how you deal with fear.
Skill: Proficiency or ability to do something.
These are courses that are designed to get you to take action and do something better than you’ve done before. My golf lessons were designed to change my skill. I was taught how to hold the golf club, how to stand, and how to swing. All of this in hopes of changing my skill level.
Knowledge: The understanding of a subject.
These are your typical courses that are delivered by lecture. They are designed to give you information and make you more knowledgeable. Currently, I’m taking a course called, The Everyday Guide to Wine, because I’d like to increase my knowledge of wine (hey, I drink a lot of vino, might as well learn something about it).
So, your next question may be, why is this even important? Well, glad you asked.
Knowing what type of change your course will create will help you design the lessons, create the content, and make activities.
Let’s take for example a course on building a WordPress website. Well, naturally, the goal of this course is for learners to change their skill: I want them to be able to build a website.
So, knowing this, I can design a lesson that gives them a step-by-step tutorial on building a website. And, instead of designing a worksheet, I can get them to take action by actually downloading and installing a WordPress theme to their website.
The content you choose and the activities you include depend largely on the type of change.
Sample Activities & Ideas to get you thinking:
Do you see how each of these determines which type of content you’ll create? Awesome!
Knowing what type of change your course is designed to deliver will determine the information you include a well as the activities you create.
Well, time for you to take action right now…
Download this Make a Change worksheet and start filling it out for your upcoming course (whether that be an online course, webinar, or in-person workshop). Use it to determine the change you want to make and to brainstorm content ideas.
In the comments below, let us know:
1. What’s one activity that you can’t stand doing? (Golf anyone???)
2. What type of change(s) are you encouraging with your course?