You’ve spent a lot of time prepping and creating your digital product…
- Time understanding your customers and what they want or need.
- Hours typing away at the computer.
- Using Canva to design the perfect cover page.
- Asking friends and family if the design and title are just right.
When you put all of that effort and time into creating a product, you definitely want people to sign up, register for your workshop, download your ebook, or join your program.
The thing is, you’ve also got to put in effort to promote it so that it gets in front of the people who need it most.
But..wait. Let’s back up one minute. There’s some legwork that needs to be done before you up and sell your product. There are two big keys that will help your products sell.
Key #1: Engaging With Your Audience
When it comes to promoting your new thing, one of the biggest keys is to engage and build a relationship with your audience.
Chances are they need to see what you’re working with BEFORE you hit them with a sale.
You know..kinda the same way we go about dating…I need to see what kind of person you are before I run and jump into a committed relationship.
Same for your products.
People who land on your website will most likely spend time browsing what type of content you share, getting to know you, and subscribing to your email list to see what you’re talking about.
Engaging with your audience can mean:
- Sending a consistent newsletter
- Providing loads of value via free and low-cost products
- Responding to questions, emails, and comments
When your readers engage with you – you’ve built that know, like, and trust factor. They’d be more apt to prchasing your product because, guess what? Youv’e already shown that you can help them out and know lots of cool stuff about your topic.
(Side Note: If you’re looking for some other ways to engage your audience, check out last week’s post: 22 Ways to Help Build Engagement on Your Blog.)
Key #2: Packing and Sharing Your Product
How you package and share your products is super duper important, too.
It can mean the difference between someone shouting, “This is exactly what I need” or “Umm, I think I’ll pass.”
Let me break it down even more with a story ….
I’m not much of a classical music listener.
So, when a friend invited me to a concert, I said no.
She basically explained that there was a world-renowned pianist who was going to perform. Not very enticing. (Not for me anyway. I’d rather spend that hour watching Idris Elba on Netflix’s Luther!)
But, hours later…a different person explained the exact same concert, with different words of course.
I was intrigued.
This woman explained, “It’s a concert where all of the musicians are at different locations across the United States. Each one will play at the same exact time and will be broadcast live via video to perform this first ever type of concert.”
YESS! That’s the kind of amazingness that I want to see and attend.
Your product should be compelling and enticing enough that people want it. Making it compelling and enticing means:
- Having a catchy title
- Using beautiful images and graphics
- Providing a description of your product
So..make sure you comb through your product to ensure it’s juicy enough that people want it.
6 Tips to Help You Promote Your First (or Next) Digital Product
Whew, now that we got that legwork out of the way….
I know you’ve got a snazzy product that you just know people will love. Let’s get this puppy out there then!
1. Be of Service
When it comes down to being of service, it really is about putting yourself in your customer’s shoes. It’s about finding out what people want, what they struggle with, their deepest desires and then providing some amazing solutions that help change their life.
It’s important to show that you are the go-to person that has exactly what they need. You can do that through your kick-butt freebie that you offer on your website, creating free valuable content, and building relationships and asking your potential customers exactly what they want!
It’s all about encouraging interactions in order to build relationships.
Alright…let’s get into some nitty gritty ideas shall we…
Are your potential customers confused about what to do? Do they know what next step they should take? Do they know they should click that link to purchase your ebook?
When it comes to promoting your new thing – it’s all about showing people what’s the next step.
Say they’ve read your killer blog post. Now what?
Don’t leave them hanging.
Encourage a call-to-action.
A call to action is an invitation for your customer to take action. It can come in many forms:
- a clickable link that takes them to your product
- a phrase that asks for an action such as please leave a comment or please reply or check out my new thing
- a purchase button
- a PDF or freebie that provides additional information
When it comes to promoting your digital product, think about the next step you want your customers to take and make it super, duper obvious what you want them to do next.
3. Write a Killer Blog Post That Relates to Your Digital Product
The thing about promoting your digital product is that you have to let people know you have something valuable and super duper helpful for them.
It’s about sharing your awesome product so that it attracts the right people.
One great way to do that is to write a killer blog post that relates to your product.
Relates is the key word here! 🙂
When you plan your blog and website content, make sure it complements your products and services (as well as provide amazingly valuable content to your readers!!).
One of the best ways to lead people to your next step (i.e., purchase your product) is what I call the “Yellow Brick Road” Technique.
It’s all about leading people down the road and positioning your product as the solution. You know..kinda like how Dorothy and her crew went down the road to find the Wizard of Oz.
Think about content that relates to your product, which will lead your potential customer to that next step.
Say you’re a photographer who has an ebook on how to use your camera to take fabulous photos. A great “Yellow Brick Road” blog post would be: 5 Ways to Use Photography to Boost Your Blog.
In that post, you could link to …. guess what?? Yes, ma’am..your Photography ebook. It’s that natural next step if they want to dive deeper into photography.
4. Share About It in Your Newsletter
I think this goes without explanation.
But….it is worth mentioning that bombarding people with BUY, BUY, BUY emails are not the way to go.
Again..it’s all about interacting, engaging, sharing valuable content, and then encouraging the next step (your product!).
When you’re writing your newsletter it’s super duper important to be consistent (cuz no one wants a sometimey friend) and have a plan of what you’ll share.
5. Put it On Your Website
Yup yup..your good ‘ol website is a great place to share your digital products.
Consider adding your product listing on the sidebar or on a Shop that lives on your page.
People need multiple avenues to hear about your product because they might just miss one of them.
Don’t just assume that they check out your sidebar or that they read every word of your newsletter. Provide multiple ways to share your awesome product!
6. Don’t Forget About the Power of Your Opt-in Offer
Yup, your opt-in offer (or freebie) speaks volumes about you and how you can help solve someone’s problems.
Again..it’s all about that next step. After they’ve used your fabulous freebie, what next step do you want them to take?
- sign up for a strategy session
- purchase your product
- download your ebook
- sign-up for your workshop
Think about the next step and build that into your opt-in offer. Usually, I place a next step page at the end of my opt-in offer. It helps guide them to other related resources that will be super helpful for them.
What? You don’t have an opt-in offer on your website? No worries…
If you’re looking to create an amazing opt-in offer check out the How to Create Kick-Butt Freebies That Grow Your Email List right here. I got ya completely covered.
When it comes down to selling your digital product, it’s all about letting people know you have something valuable to share. Just because you build it, it doesn’t mean people will come running from the hills. It’s about building trust, engaging, and showing that you’re the expert who has just what they need.
In the comments below, let me know what one way you’ll start promoting your first (or next) digital product?
Also, what one tip do you have that has helped you sell your products?