You’re spending tons of time writing blog posts, sending newsletters, and creating content.
When you hit publish, sometimes it feels as though your work is heading into a blackhole.
You may be actually asking yourself, “Is anyone even reading my content!?”
I totally get you because I feel the same way, too.
But, I’ve learned that in order to build engagement on your website, it boils down to two key ideas:
- Being a super helpful and valuable resource for other people
- And, doing what you need to get your awesomeness seen
Building engagement and relationships with your readers is key to creating a business online. People want to do business with those people they know and with those that can help them out. Essentially..
So..let’s work together to increase that engagement!
Here are 22 Ways to Help Build Engagement on Your Blog
1. Create the Perfect Newsletter for Your Readers
When it comes to building engagement on your website, a newsletter is a great place to start. Having a newsletter helps you stay in contact with your readers, build relationships, share upcoming valuable content, and even promote your products. My newsletter serves as the communication hub for my business. Creating the perfect newsletter will help you build engagement AND grow your business.
Your newsletter should provide super duper valuable content to your readers in the form of helpful content, stories, inspiration or motivation! Even more important is being consistent with sending communication to your readers. It’s all about the know, like, and trust factor. You need to build that through being a helpful presence.
2. Comment on Other People’s Blogs
When I first started my website, this was absolutely KEY for me for building engagement and business buddies. I would make it a point to visit 5 people’s blog per day and leave a comment! This allowed me to get a featured interview on Sage Grayson’s website and have a spot on April of Blacksburg Belle’s CreativeLive course.
It’s all about showing an interest in other people’s content and providing super duper value. When you comment on other people’s blogs, don’t just leave comments such as, “Wow, this totally rocks! Thanks a bunch.” Add more value to the conversation by providing your thoughts and opinions and some other useful tips.
When you leave helpful ideas, people will take notice and hop on over to your blog where you’re sharing even more great value!
3. Speaking of helpful! Be of service in Facebook groups and programs
Raise your hand if you’re part of at least one Facebook group? Come on…don’t be shy! 🙂
Then you know that in Facebook groups people are sharing not only great content, but are also expressing their struggles and frustrations. People want to get their questions answered and they’re asking those questions in groups.
That’s where you can step in by providing helpful tips and resources. People will begin to associate you with a specific topic and kick-booty information!
4. Create Super Duper Valuable Content
I think this goes without saying. If you’ve been around the interwebs for awhile, then you know that you should provide helpful and valuable content to your readers. It’s all about making someone else’s life a wee bit easier. It’s about being of service.
But, how do you know what content IS super duper valuable?
You need to do two things consistently:
- Know what your ideal customer/client struggles with or desires. It’s all about being in tune with what they want and need. If you’ve been around Teach Good Stuff for a while, you know I’m a fan of getting out of your own head and putting yourself in the shoes of your readers and customers.
- Showing that you have the solution. Your “OMG, This is Exactly What I’ve Been Looking For” solution comes in the form of valuable content such as a blog post, workshop, or even product. My most popular post, How to Make a Fillable PDF, was written as a result of listening to what people shared in Facebook groups and then providing a solution.
Use a spreadsheet like the one below to keep track of frequently asked questions, struggles, comments, etc. of your ideal customers. This will help you build a library of super valuable content to create. You’ll never be at a loss for ideas!
5. Have a Call-To-Action
You’ve spent tons of time writing your blog post, crafting your email newsletter, and even creating a fabulous freebie for your website. But..now what? What do you want your readers to do next? What’s the next step for them?
Thinking about the next step and crafting a Call-To-Action makes it clear for your readers what they should do. If your readers don’t have a next step, chances are they’re going to skedaddle.
If it’s a blog post: Do you want them to leave a comment, share your post, or download a piece of content? If so, tell them!
If it’s a newsletter: What do you want them to do next? Head over to your blog to read and comment? Reply?
If it’s your freebie: Do you want them to purchase your ebook? Book a strategy call with you? Share it with their fans?
You have to make it super duper clear what you want the next step to be. Provide a Call-To-Action in the form of a button, bolded sentence, or other format so that it’s clear!
6. Create Headlines That Cause People to Click
On any given day, you have tons of content coming your way. Content from emails, Social Media posts, and other. But, what really causes engagement is having headlines that get people to check out your stuff! If you haven’t started now, be a master at improving your headlines. You use headlines for everything! Here are just a few places:
- blog posts
- email subject lines
- Social Media posts
- within blog posts
- webinar sign up forms
- your bio
Your headlines have the ability to build engagement by attracting people to your content. Your headlines, then, should spark curiosity or be filled with benefits to the reader. Melissa Cassera does a fab job with her headlines. They read like a juicy novel, begging to be clicked.
7. Create Different Types of Content
Building engagement is all about providing different and exciting resources for your readers. You want to keep your business and blog fresh with new things.
A great way to do that is to provide different types of content.
Whenever I provide a downloadable freebie to my newsletter readers, my engagement increases because people are excited about a new worksheet!
Think about how you can mix things up and keep it fresh. Can you add a worksheet/printable download to your website? Host a workshop for your readers? Show your beautiful face in video? Provide additional resources in another format?
Natasha Rector does a great job of mixing things up on her site. Text, video, and a printable, oh my!
8. Encourage Interaction In Your Welcome Email
Once you’ve created that amazing newsletter of yours, the next step is to create a welcome email that automatically goes out when people subscribe! You want to thank and welcome people who land on your website and sign up for your amazing freebie.
Your welcome email should:
- Thank your reader for subscribing
- Provide the freebie
- Let her know what to expect from you (how often you’ll email, what type of content you’ll include, etc.)
- Encourage her to reply to your email by asking a question. (I usually ask what their number one struggle is or where they need the most help!)
9. Link to Older Blog Posts Within Your Post
If you have older posts that relate to your current blog post, link to it. 😛 It’s all about internal linking, chica! Providing links to your older content provides more valuable content to your readers, encourages them to stay on your site longer, and increases engagement. #winwin
You can also subtly link to your products, which is one of the 5 Ways to Sell Your Digital Products From Your Blog. (See what I just did there. 😉
When it feels right, subtly link to your older content, products, or email list!
(Side Note: I also go back through my older posts to see where I can link my new post as well!)
10. Link Out to Other Bloggers, Too!
Don’t forget to share the love! If you know of another blogger who has great content that relates to your topic, link to their post or content within yours.
But, don’t just stop there. Share with them (either through email or Social Media) that you’ve mentioned them in your post!
11. Promote Your Blog Post
If you’re just starting or growing your business, one thing is for sure is that you have to show up, be visible, and promote yourself. Especially when you’re first starting out. It’s important to consistently promote your posts in a non-sleazy way so that you can get eyes on your content. Nope..publishing your blog post isn’t enough, you have to actively get it seen! Here are 7 ways to help you do just that!
12. Continue to Share Older Posts
Don’t just post it and forget about it! Make sure you have a plan where you actively share your older content via Social Media or even in your newsletter. As you grow, new people will visit your site, email list, and Social Media platforms. Sharing older content ensures that they get to see all of the juicy stuff that you’ve created before.
Here’s an example of an older blog post that I shared over on my Facebook page.
13. Personal Reach Outs
I’m a huge fan of connecting with people via email and the phone. Once a week I sit down to reach out to a reader who has been super engaged OR to someone who I just want to connect with.
Make some time to build relationships by reaching out to people you want to connect with.
14. Share Other People’s Content
Use a system like Buffer or Hootsuite to find content that others have written so that you can share it across your Social Media platforms.
Feeling a bit bolder? Host an interview party (or video summit) where you interview people in your industry and share it with yours and their followers. Teena Lewis did a fantastic job of this for her health and massage industry people.
Be helpful and provide value. It will help you get noticed and stand out from the crowd.
15. Change Your Tone…
Your writing tone that is! I’m a big fan of writing as if you’re writing to only one person AND writing how you’d actually talk with your best girlfriend. When you keep these two things in mind, your writing becomes much more conversational and easier to digest. You want people to really grasp what you’re saying and also feel as though you’re talking just to them!
16. Respond to comments, emails, and messages!
If you leave a comment (especially on the first day of the post :), send me an email, or drop a message for me over on Facebook, you better bet, I will respond.
Engaging with people who interact with you is key to being a business owner and for delivering superb customer service.
And..people take notice!
When I respond to people after they reply to my welcome email, I’ve received a few responses that say they were shocked that I responded and that they were happy that I did so.
Responding to people shows that you really care.
(Side Note: I use the plugin CommentLuv so that people can opt-into receiving an email response to me once I do respond to their comment on my blog. It’s a great tool that helps build that communication and engagement!)
17. Add Visuals to Your Content
I’m sure you’ve already noticed how super long this post is. I just can’t help myself. 🙂
Anyhoo…the fact that I use images to break things up makes it more engaging and share-worthy. Spice up your content with photos, infographics, and screenshots to really help your readers get more out of your blog post.
18. Give a Surprise Gift
I love receiving and giving gifts! Occasionally, I’ll gift a reader or a fan something special for being such a fabulous presence on my website. I want to show my appreciation and let them know that yes I do notice them! Now, your gift doesn’t have to be anything fancy pants. It can be a coupon code, a printable, a download, a copy of your ebook, a Thank You note. However you want to show some Reader Love….do that!
19. Share Buttons
Make it easy peasy for your readers to share your content by including share buttons on the bottom or sides of your blog posts. Also, try your hand at the Click to Tweet plugin that allows your readers to tweet your post to your followers! Siobhan Sudberry of the Be Free Project does a fab job of encouraging shares with her amazing posts.
20. Welcome New Visitors To Your Site
When people land on your website, it only takes a few minutes to make an impression. Having a start here page to welcome visitors and share your BEST content gives them a taste of who you are and what you have to offer. What better way to build engagement than to provide some kick-booty content that’s helpful!
21. Offer a Super Duper Valuable Welcome Gift
So..we chatted about your Start here page and welcome email. But, what about the welcome gift? You know what I’m talking about. The opt-in offer, freebie, or Lead Magnet. Creating a juicy welcome gift shows your reader what you’re about and provides a quick solution to their number one problem. The ladies over at iBloom do a fab job with their 8 MUST-HAVES to be successful in business and live a life you love. (Don’t have a freebie for your readers?! No worries…let’s create a kick-butt freebie that grows your email list!)
22. Connect Offline at In-Person Events
Connecting face-to-face isn’t dead! If you have MeetUp groups, women’s organizations, non-profits, small business centers, conferences, etc. in your area, it’s a great idea to build in time to your weekly schedule to network.
I’ve made some fabulous connections and friendships from in-person meetings. Scared of networking? No worries…I’ve got you covered with 3 tips to get your booty offline and networking!
Go Out and Be Engaging!
Well…there you have it. 22 tips on helping you build engagement with your website.
I want to leave you with one final thought. All of this takes time. Building an engaging website won’t happen overnight. But, it will happen if you consistently put in the effort!
Alrighty..over to you…in the comments let us know..
- What’s one tip you can add to the list? How are you building engagement with your website?
- What’s one thing you can start doing today to build engagement on your site?
And of course, I have to ask..if you know someone who would find this information super duper helpful, please feel free to share with the buttons below. 🙂 I really appreciate it.