So..this question came in from one of my amazingly fabulous readers! So, I figured why not do a tutorial video.
Here’s what she shared:
“I just don’t get this tech stuff. I can’t figure out how to add a BUY NOW or Paypal button to my website to get it going. So, I just left it alone for a while…. Analysis paralysis.”
Whoa nelly…one thing I don’t want you to be in is Analysis Paralysis!
I know tech can be crazy pants, but it also shouldn’t be the factor that stops you in your tracks.
So, today’s post is a video tutorial on how to create a sales page button for your digital product. Enjoy!
Got Your Button? Cool. Here are 4 Steps to Selling Your New Thing on Your Website
Step One: Create the Sales Page
Think of your sales page like making an invitation. You are inviting someone to purchase a product that will in some shape and form – help them out.
You know how your friend invites you to an amazing dinner at her house. To return the favor, the next day you send her a thank you card. You both are exchanging value.
A sales page speaks to your customers’ pain points or desires and then shares that you have a specific solution (AKA your kick-butt product).
Step Two: Create the Sales Page Button
As I shared in the video above, it’s really easy peasy to create your sales page button either in Canva or PicMonkey. Instead of making the video longer, I wanted to share with you the pros and cons of both tools. For the most part, I always opt for Canva (unless I want rounded corners and a drop shadow as I explained in the video!)
Also, when it comes to your sales page button, ask yourself: Are you giving your potential customers specific steps to take next? A call to action is an invitation for your potential customer to take the next step with you. Do you want them to purchase your product? Leave a comment? Download your ebook? You want your button to be bold enough for people to see and want to click on. I love making my buttons the color of my sales page.
Make sure your CTAs are clear and specific to what you want them to do.
Step Three: Add it to your website
Your next step is a no-brainer. Take your button and add it to your sales page. You can either us PayPal or another service such as Gumroad (or Selz) to link your sales page button.
If you’re using a service like Gumroad, Selz, or SendOwl:
- just upload your button to your sales page
- copy the product URL and link the product URL to your button
If you’re using PayPal, you’ll want to:
- grab a copy of your button url by going to the media library in WordPress, finding and clicking on your button image, and copying the url
- head over to PayPal, select Tools, and hit the button that says PayPal buttons
- from there, create a new button, fill in the necessary info, and select the option to use your own button (that’s where you paste your button URL)
Step Four: Make it Rain (I mean make those sales)
The next step is to get that puppy into the world so that you can start making an impact and an income! 🙂
You have value to give to the world. You have an impact to make and it’s up to you to get it out and into the world.
So..basically, what I’m saying is it’s up to you to promote and market your product. How else will people know about your product?
So..that’s how you create a sales page button and add it to your website!! Yeehaw!
If you’re excited (like me) to create and sell your next digital product, I invite you to check out Create, Market, & Sell: How to Create & Sell Your First (or Next) Digital Product where we’ll take you from product idea, to product creation, to selling your product! Setting up a button and adding it to your website is just one step in how to create and sell digital products. Check out all of the steps in the Create, Market, Sell workshop.
Alrighty…over to you!! Let us know below: What’s one digital product you’re currently working on. And, let me know of any other tutorial videos you’d love to see on the website!