Want to know the number one problem my readers tell me about?
They don’t know where to start.
They have these awesome ideas in their heads, but they don’t know how to take that information and start creating their courses, ebooks, workshops, or worksheets.
And, that situation! It totally sucks.
I know…because I’ve been there myself. Spinning my wheels, trying to figure out what steps I need to take. Oftentimes, I just wanted a step-by-step blueprint to tell me how to do something.
Now, if this is happening to you, I’ve got some happy news. I made this workshop just for you: Create, Market, & Sell. It’s like a step-by-step plan for creating and selling your information products.
But..let me share with you exactly why you should be creating an information or digital product for your audience in the first place. You know..just in case you were curious!
- Digital products give people a taste of working with you. They’ll love your awesome product and possibly want to buy more and work with you further.
- You can whip up a digital product by next weekend that you can sell. (Yup, I double dog dare you!)
- With digital products, you spend a set amount of time upfront making them and then offer it as an ongoing product making passive income. Currently, with my digital products (the Ultimate Course Planning Workbook, the Workshop on Worksheets, and the Create Kick-Butt Freebies) I’m making $1,000 plus per month.
- Creating and selling a digital product gives you the opportunity to add more money to your business….which means you can invest in those bigger things like LeadPages, a webinar system, or even a beautiful redesign of your website.
- A digital product allows you to help people who may not be at the place where they can pay for your one-on-one services. You’re still being of service!
- Digital products help you showcase your expertise. (And, just in case you didn’t know…you’re an expert in something).
- Some people might not need a full-blown e-course or to work with you one-on-one. A digital product allows you to meet people where they are right now.
- Creating and selling digital products helps you make a larger impact. Now, you have the potential to help more people.
But, What Type of Information Products Can I Create?
There are a ton of different types of digital products that you can create in order to make this stuff happen! Here’s a small list to get your ideas flowing:
- e-course/online course
- audio programs, meditations, etc.
- video tutorials
- art work, graphics, design elements
- planners, calendars
- and so much more!
Alrighty..now that you have a few reasons why you should be packaging up your brilliance into an information product AND the different types, let’s chat about some of those tips, shall we?!
Here are 20 Tips Everyone Creating Information Products Should Follow
- Solve a specific problem. When it boils down to creating your digital product, it’s all about providing a solution to people’s problems (or their desires). Your product is not necessarily about what YOU want to deliver, but what would best help your audience. Put yourself in their shoes and find something that they need! Not sure what they want? Here are 2 ridiculously simple steps to find out!
- Do Your Research. Not sure what problems your audience or ideal customer has. Don’t be scared to do some detective work. You’ve got to research your ideal customer and really understand things from her perspective. Start researching in Facebook groups, networking events, and other areas where your people hang out. Figure out the “ache” and then position your digital product as the solution. Use a spreadsheet like the one below to collect information! (This is great for not only product ideas, but also blog posts as well!)
- Create a Schedule to Make it Happen. So, the second challenge that my readers have is actually making the time to create their products! You’ve really got to be intentional with your time and energy so that you can actually make your product. It’s not going to make itself! 🙂 Create a plan, make a schedule, and make it happen. Schedule time in your calendar just like you’d schedule a date with your partner or time out with your girlfriends. Below, is a sample of my weekly schedule where I use my “Project Time” for content creation.
- Let Go of Perfectionism. Yeah, I’m talking to YOU. 🙂 I’ve been there myself..taking months to perfect something. But, the only way to make something better is to create it, get it out there, get feedback, and tweak. Simple, right?! 😛
- Pre-Sell Your Product. Yes, in fact you can sell your product before you actually make it..especially if you’re putting on a workshop. This gives you an opportunity to see if there’s an interest in your product and potentially gain feedback on what type of information to include. But, make sure you give yourself ample enough time to make it happen!
- Make the Delivery Easy Peasy. Ok, now we’ve come to the third challenge that stops my readers. Technology!! You want the delivery of your product easy peasy for you and for your customers. I love using services like Gumroad to deliver my product. And, if you want a step-by-step tutorial on how I set up, deliver, and sell my products..I cover all of that in the CMS workshop. Here’s an example of one of my sales pages using Gumroad:
- Add a WOW factor. What’s an additional bonus or item that you can add to your product that’ll really surprise and delight your audience? A checklist? A planner? Time chatting with you? Make sure to add that WOW factor to build customer happiness.
- Have a Plan to Market Your Product. When you’re first starting out, you’ll definitely need to make sure to let everyone know you have a product for sale. Think of it like an invitation. You’re inviting them to use your awesome product. But, you’ll want to make sure you share that invitation in more than one way so that people have a reminder! (But, of course you also don’t want to over do it. No one likes those annoying salesmen.)
- Provide Follow-Up and Support. Isn’t it nice when a company follows up with you about your purchase to see if things are going well? I actually always love it when hotels follow up with a survey about my stay at their property. This is a great idea to do for your digital products as well! Build in a follow up email that checks in to see how things are coming along.
- Create an Outline. I’m a huge fan of outlining everything! Create an outline before creating the actual product to make sure that everything is organized and structured well. Need help with outlining, check out this post here. Here’s a sample of one of my mind dumps for the Workshop on Worksheets that I use to create my outline.
- Provide a next step. Before selling your digital product, spend some time thinking about what next you want your customers to take AFTER they’ve gone through your product. Chances are your digital product might link to another program or product that you offer. Make sure to provide that next step for them! (This is a great way to create passive income!)
- Who Needs this Product? Before you dive into creating your information product, think about who will benefit from this product. Chances are you’re not going to sell to everyone and their mama. You really want to match your product to exactly who needs it! Busy moms, entrepreneurs, teachers? Figure out who needs your product and begin to engage with this group of people.
- Get Testimonials. Yeah..what better way to share how awesome your product is than with people who have used your product. Make sure to follow up with users and gather their testimonials so that you can use it on the sales page. I typically send a questionnaire to my clients and then use their words to formulate a testimonial. Of course, I send it back to them for their approval, but it makes it much easier for them (since they don’t have to spend time) and allows you to create a super cool testimonial.
- Have a Compelling Sales Page. Your sales page is your invitation to purchase your digital product. Make sure that it speaks to your reader and shares information about your product. Need some help writing your sales page, I ALWAYS use the iBloom Sales Page Secrets worksheet and training when I write mine. And, don’t forget an easy peasy and visible sales page button. Here’s the tutorial on how to create that in case you missed it!
- Create a Sales Sequence. When you’ve created your ebook, it’s an awesome idea to add it to your store and even your sidebar. But, honestly, most of my sales come from the built in sales
- Write blog posts. One way to gently remind people or to share with people who have no idea about your product, is to create blog posts around that topic! You can share links to your product within your blog post. So, if your product is about how to lose weight with green juices, you could write a post about the top ways to lose weight. And, of course, point #3 is to drink that green juice! 🙂
- Pick the right product format. Ebooks, workbooks, e-courses, oh my! There are tons of different types of products that you can create. The best format is one that accentuates your strengths AND speaks to your ideal customers’ preferences. If you love to write, create a workbook or ebook. If you’re an extrovert who loves to talk, think about doing a video series!
- Repurpose Old Content. If you’re like me, you’ve had some fabulous ideas that just haven’t seen the light of day! I read that Prince had thousands of songs that he never released. It’s time to dust off that old content, and comb through to see what you can use to create your digital product. (See..I’m all about making it easy peasy for you. 😉
- Keep it Simple. Yes, I give you complete permission to start with a super simple digital product. If you start with low-cost products, this builds confidence in your audience, shows you can do what you say you can, and gives people a taste of the other products you have to offer!
- Give Away Free Content. Hopefully you’re already creating killer content on your blog. But, in case you’re not, make sure you giveaway free content on your webiste in the form of blgo posts, kick-butt freebies, and other content. This will help build trust in your audience and spotlight you as an expert on the topic. Both helpful when it comes to creating and selling your digital products!
So, there you have it! These are just a few of the many tips I share in the Create, Market, and Sell workshop. We’ll dive into step-by-step plans to create your products, ways to promote it to your audience, and of course the tech behind delivering it. I invite you to find out more information here.
It’s your turn! In the comments, let us know what other tips you have for creating and selling information products from your blog!