Dang..you’ve spent all of this time writing your post, selecting the perfect image, and crafting a killer headline…
There’s tons to do in a biz owner’s day.
You click publish, sit back, and wait for the traffic to flow.
Then..zero. Nada. Zilch. No engagement whatsoever.
I totally get ya.
The tough lesson I’ve learned is: YOU HAVE to spend time promoting your post and making sure that the valuable content gets into your reader’s hands (errr…I mean in front of their eyes).
“But, Jennifer, I always tweet about my post,” I hear you say.
Yup..I used to blog and tweet and then move on to my next post too. But, listen…
It took me a while to realize that I actually needed to spend time promoting my posts (nope, no one was gonna to do it for me – not even my mama (she barely reads my blog).[Side Note: My dad does read my blog and he totally used the fillable PDF post to edit his document. How cool is that?!]
Here’s the real hard lessons I’ve learned:
1- No one will know about you or your awesomeness unless you become visible.
2 – In order to become visible, YOU HAVE to do the initial work of getting yourself and your work known. (If you post it, they will come is totally not true.)
3 – Therefore, once you post your blog posts you have to consistently & systematically share your valuable content.
So, my question to you is: how are you making yourself known?
I know since you’re reading this, you’re cool peeps. This also means you’ve got a fabulous blog, with amazing articles that are ready to be read and shared.
So, let’s do that. Shall we?
7 Ways to Promote Your Blog Post So That People Actually Read It
1. Comment On Other Blogs
A super easy and fun way to get people to your site and reading your articles is to comment on other blogs. I try to make it a point to visit 3-5 other blogs and leave thoughtful comments.
Not sure what a thoughtful and helpful comment is? No worries..I got your back:
Not Thoughtful: Whoa. This was awesome!
Thoughtful: Wow! This article was so inspiring. I’ve never thought about all of the things that can possibly affect my sleep. Who knew you shouldn’t eat a ton of chocolate and drink coffee just before bed! I’m going to give that a shot. Thanks so much for that information. I’ve also found it helpful to turn off all tech (yes, that includes the T.V.) an hour before bed time! It helps me wind down at night. Thanks again. Loved this post.
You see, in the thoughtful post not only did I say how cool the post was, but I also added value with another tip that the blog author missed.
When you start leaving these types of comments, people start noticing you.
Another added benefit is that commenting on other people’s blogs also starts to build relationships. You get to know other bloggers and hopefully build a relationship.
You may have seen me in April’s CreativeLive audience?? If not, seriously…go check out the Creative Blogging course.
Well, I was able to be in the audience because guess what? I initially contributed to her blog via comments. Then I reached out via email, and then before I knew it — I was on a flight to San Fran for CreativeLive.
Take Action: Sign up and use Feedly to keep track of cool blogs you read. Look though it daily to find interesting articles you can read and comment on. When you’re there, scope out other commenters and head to their blogs as well.
2. Link to Other People in Your Post
People love it when you share their articles with your audience because this obviously increases their exposure and provides links to their website.
A few ideas to link to other bloggers in your articles include:
-Making a list of influencers in your niche.
– An end of the month round-up (a round-up is a compilation of other people’s posts on a specific topic). Adrienne Smith does this really well. (Oh..and do you see what I just did there? 😉
-Linking to articles within your post that relate and are a complement to your post topic. Just like this article by Sage on commenting.
– Create a post about a technique that was inspired by another blogger and that you found super helpful.
Oh…When you do link to other people, make sure they know about it! You can shout them out in a tweet or send them an email with a thank you and a quick mention of your post.
2A. Thought I’d hit ya with another promotion tip. Make sure when you are writing your articles, that you’re linking to your previous posts as well. If you have a related topic that people can check out, make sure you link that in there, too!
Take Action: As you’re reading articles, bookmark those ones that you feel would be a nice complement to your blog posts and content. Link to those articles in your posts (don’t forget to make sure to open them in a NEW TAB so people still stay on your page). And, finally let the other person know either via Social Media or by sending an email. (They just may share it with their audience!)
3. Share Your Post With People Who You Know can Use It
If I know someone would find my latest blog post super helpful, I usually email it to them.
I send an email that goes something like this…
Dear Cool Person,
You seriously need to read this. Like right now. Like drop everything else and read this.
Ha…just joking. I don’t send an email that’s that crazy.
But, I do send a nice thoughtful email letting them know that I thought about them as I wrote this article and thought they would get some good value out of it.
This does a lot of things: helps people feel all warm and fuzzy inside that you thought about them, helps build relationships with your readers and other people, and gives you cool points for helping someone out. (Do we still keep track of cool points?)
4. Post your blog posts in relevant Facebook groups
OOh…this one is a tough one.
Why? Because I’m not a fan of post-and-run type of Facebook promotions (it should totally be a crime). Seriously, I’m not advocating that you go copy and paste your blog article link in a bunch of groups and then pat yourself on the back. (So, please don’t tell them that Jennifer told you to do it…I don’t want to get in trouble.)
What I am advocating is providing thoughtful value in a group – especially if your post or article helps solve a problem that people have been sharing about.
For example, I promoted my 5 Digital Products You Can Make and Sell From Your Blog in a group. I started off by heading to a group that I knew was interested in this article. There were several people asking questions about digital products. I then shared some tips about creating digital products and then shared my post.
Take Action: See if your article would be super helpful to a specific group. Provide value and share your post in a helpful way!
5. Email Your Post to Your Newsletter People
Do you have an email newsletter? Like Aweber or MailChimp?
If you do, are you creating and sending helpful and valuable content to your readers?
I sure hope so because building an email list is crucial to building a business.
You can also use it to share valuable content via your blog posts!
This action is super simple. Let your newsletter readers know you have a fabulous blog article that you just wrote. Share it with them in your newsletter.
Make sure to give them a reason to check it out. What benefit is your article to them? What do they get out of it? Make sure that your subject line includes a benefit to opening the email and that you include clear and specific Calls to Action so that people click.
Speaking of newsletter. Have you joined the Teach Good Stuff newsletter? I’d love to have you over there cuz I share some really good stuff. 😉
Take Action: Email your newsletter peeps with a link to your post. ‘Nuff said.
6. Share Your Older Posts on Social Media
As the days and weeks go on, you’ll get new people added to your Social Media platforms. And, most likely, these people won’t have seen your post from a month ago. Sharing your older blog posts ensures that they see the older content. (Oh, and if you’re looking for an easy peasy way to schedule time for Social Media in your already busy day, I got ya covered.)
I’m a huge fan of using CoScheule. Seriously..It’s an editorial calendar AND a Social Media task manager all in one. What more could you ask for?!
It makes it easy peasy for me to schedule and share my current and future posts.
Each Sunday, I sit down for the week and plan out my Social Media calendar. In that calendar, I include the sharing of my older posts AND other people’s content as well.
Take Action: Dig up your older posts and start sharing them on your Social Media platform. Consider using a program like CoSchedule to make your life easier.
7. Ask People to Share
A great way to get shares so that other people see your content is to ask your readers directly. Sometimes people get forgetful. So, having a Call-To-Action that asks them to share serves as a good reminder.
I usually end my posts with a request to comment in the comments and then share. Simple as that my friend.
Take Action: Add a CTA at the end of your posts that asks people to comment and share with their audience.
You might be thinking, “Dang, Jennifer. This is a lot of stuff.”
Yes. Yes.. But, no worries. I’ve got your back.
Here’s a quick video of how I track all of my blog promotions in a 45 minute sitting:
Don’t forget to grab a copy of this promotion spreadsheet by clicking the image below. Make sure you’re signed into Google and select Edit > Copy.
So, there you have it. 7 easy peasy ways that you can get your brilliant articles promoted and shared.
In the comments below, let us know:
– what one activity you’ll do this week to share your post?
– Have another fab way to promote your blog post? Let us know below as well!
Oh..and if you know of anyone who could use this article, don’t forget to use the buttons below to share. (Yes…you should have known this was coming!) Thanks a bunch!!