Quick. List ALL of the things you have to do for you business.
I’m sure a few of those items include…
- Blog posts
- List Building
- Creating and marketing products
- And, Social Media…
On top of building a kick-but business, you have to have life, right?! (Like binge watching episodes of Luther.)
That’s why you created your own online business. Freedom. Freedom to pursue your goals, freedom to be creative, and freedom to live life on your terms.
But, what usually happens (and, I know cuz it totally happens to me) is that your life gets consumed by that ever growing to do list. And, no matter how hard you work, you never seem to get it all done.
One of those time consuming activities is Social Media. Yup, it’s important to use Social Media to engage with your audience, market your products, share your expertise, and insert any other reason here.
But, it shouldn’t take up ALL of your time! You’ve got to spend time creating products, creating content, and building that email list – you know, the most important activities (MIAs) that build your biz.
How to Manage Social Media with A Social Media Schedule
This post is less about making you a Social Media rockstar, and more about giving you control over your time.
It’s all about the importance of managing your time! And, as a part of managing your time, you’ve got to learn how to manage your social media.
Let’s give you your sanity back and tackle Social Media in this time management series.
So grab your free workbook, The Busy Girl’s Guide to Social Media, and let’s get started, chica!
Step One: What’s the Goal and Big Why?
Before we dive head into laying out your Social Media schedule, it’s important to know your goals for using Social Media.
A lot of people spend time promoting, promoting, and promoting!! And, I’m sure you’re already aware that that’s a no, no.
Use the worksheet, to think about your goals and whys for using Social Media..
Is it to
– Build an audience
– Market your products
– Engage with your audience
– Share your expertise
– All of the above
– Or, something else
Everything you post, comes down to your specific goals and reasons for being on Social Media. Before you create your schedule, you’ve got to know the why behind it.
My main goal is to engage with my audience, share some helpful tips, motivate, and market my business.
While you’re thinking about your whys and goals, also think about where you want to hang out on Social Media.
Guess, what? You don’t have to be everywhere. Pick the 1-2 platforms that your ideal customers hang out on.
Are they on Facebook, Twitter, Pinterest, Periscope? Where are they?
At the end of last year, I sent an end of year reader survey to the fabulous peeps who read my newsletter. One of the questions were, which websites do you use the most. Guess what the #1 answer was? Yup…good ‘ol Facebook. So, guess what platform I’m trying to learn the ins and outs of? Yup…Facebook!
You don’t have to be everywhere, just where your people are.
That’s All Good And Dandy, Jennifer, but what do I actually post?
Glad you asked.
On to the next part..your content buckets.
Step Two: Your Buckets and Post Types
What are those big overarching topics that you want to be known for? What type of valuable content do you want to share as it relates to your business?
As an example, say you have a fitness business. You want to be known for fitness ideas for the busy entrepreneur, organic and clean eating, weight lifting, mindset work, and accountability.
When you sit down to write your content, you’ll create posts that fit into these buckets.
So, ask yourself: What do you absolutely value about your topic? And, what do you want to be known for?
Now that you have your overall content buckets, it’s time to decide what type of content you actually want to post.
Do you want to create inspiring posts, quotes, tips, images of your daily life, pose questions, etc.?
Let’s take our fitness biz example. The fitness biz could post nutrition and workout tips, daily quick workout videos, time management tips (as it relates to fitness), quotes, and fitness check-ins with their social media followers.
Use the worksheet to brainstorm your content buckets and your post types before you actually write your posts.
With that, it’s on to step Three…
Step Three: Make the Time to Do Social Media
It’s on to creating our schedule! Finally!!
A Social Media schedule comes down to three things:
1. Batch Creating Your Social Media posts
2. Scheduling Social Media posts
3. Creating a Communication Block
Let’s tackle batching.
The art of batching is simple. Sit your booty down in a chair for X amount of time and write all of your posts for a certain timeframe.
Fridays are my batch days. Fridays are a bit slower and are usually my admin/wrap-up day. So, I’ll spend a good half day writing all of the content for the upcoming week. Here’s a sample of my batched content for my quotes.
Not only do I write the content, but I also create graphics for all of the content on that same day.
I can hear you grumbling. Graphics? Seriously, that’s soooooo time consuming!
But, that’s where Canva comes to the rescue. (Side note: Canva is just one of the 34 awesome tools I love and use to run my online business!) I have templates for each of my post types (quotes, tips, questions, etc.). So, on Fridays, after writing my posts, I pretty much copy and paste my content into the templates. And, voila! All posts are created. Here’s a sample Social Media template for my quotes:
Pick your batch day and add it to your calendar.
Next up, create your post schedule!
You’ve got your content. You’ve got your graphics. Now, it’s on to scheduling those posts.
Now..hear me out…
Scheduling your posts save you time. Loads of time. However, I don’t think it’s a complete replacement for being social. That’s where your “communication” block comes into play, which we’ll tackle next.
Scheduling your posts is all about using tools to load your posts so they go out at a specified date and time.
Before I schedule my posts, I create a standard posting schedule, where I decide what I’ll post and when.
I sit down with that schedule and use CoSchedule to schedule out all of my posts. (I’m also experimenting with scheduling right inside Facebook!)
Easy peasy, right? Create the posts and schedule them out for the week. Here’s a quick sample of how I’m posting right now (it changes based off of my analytics):
So..the last part of saving your sanity when it comes to Social Media is having a Communication Block (Shout out to my dear reader turned friend, Anja, for the communication block idea.).
Raise your hand if when you get a notification on your phone or Facebook, you hop to check it out?
Don’t be ashamed..I’m guilty, too!
Creating a communication block is about being strategic with your time.
The communication block serves one big purpose: Dedicated time to engage with your Social Media!
Yes, it’s not about setting your automation and forgetting about it. It’s about engaging with your social media followers.
So, select a specified daily Communication Block time. (Just to note, my 45 minute communication block includes Social Media AND checking email.)
During this block, share real time posts about what you’re working on or some thoughts about your day. Spend time responding to comments, engaging in groups and conversations. Also, share other people’s content. The communication block is when you’re social.
Yay…you’ve done a lot, chica.
– Selected your Social Media goals and whys
– Identified 1-2 platforms you’ll rock out
– Identified your content buckets and post types
– Selected your batch days and created a post schedule
– Pre-Written all of your content including graphics
– Identified your Communication Block
Now, you’re ready to sit down and schedule those bad boys out! Woohoo. You go, girl!
Don’t Let Social Media Control You
Spending time to set up your Social Media schedule allows you to control your time, which means more time for building a business and more time for watching the sexy Idris Elba on television. Cheers to that!
In the comments below, let us know some of your favorite Social Media time saving tips.