How do I know what information my potential customers want in a course?
This is one of the top questions I get from my readers. (And, the answer is quite simple.)
And, it’s a super important question! What’s the point of creating a course that no one wants? You’ll give it all of your effort and time, only to put it out into the world and only hear…..crickets…nothing…nada…zilch.
And, really the root of this question, and what you should be wondering, is what are my readers struggling with? Or, what roadblocks are stopping them from getting from point A to point B? Or, what are their goals and desires?
People buy courses to get outcomes…to change their behavior or life in a different way. So, finding out HOW you can help them is one of the MOST important steps to take when creating the content for your course.
Think about the last course you purchased and the WHY behind handing over the cash. You probably wanted to solve a burning problem:
- You were curious about how to make more money.
- You wanted to increase your email list.
- You wanted to improve your health.
- You wanted to know how to create a website.
Really, there’s one easy way to find out exactly what your potential learners are struggling with…
The simple answer: Ask.
It’s all about helping and serving others. In order to do that, you can’t make assumptions. It’s about reaching out, building relationships, and getting to know people on a personal level! And, it begins with the communication process.
One of the best things you can do for your business is to build in ongoing observation of your audience (or potential customers) and then actively build relationships with them. How I came up with the Workshop on Worksheets (WOW) is the perfect example of this:
Before creating WOW, I received tons of emails about how I created my worksheets. Because I was tuned in, a light bulb went off! I realized that I could help solve this problem for my audience. I could show them exactly how to create amazing worksheets for their online courses and programs!
So, now I had a profitable idea. An idea that didn’t come from my own thinking, but from the needs of my audience.
So, let’s dive in…
Here are 2 Easy Peasy steps to implement now so that you can start finding out what your learners want, start building that much needed relationship (before you start creating your course!), and come up with your next brilliant idea.
Step #1: Ask a Question in Your Welcome E-mail
You’ll be surprised by the answers you’ll receive if you ask your potential customers.
If you have a newsletter (which you totally should have a seriously engaging newsletter in your business!!), you should include a question in your welcome email. This accomplishes two things:
- Creates dialogue between you and your readers! (I’ve really enjoyed emailing and getting to know the women who have subscribed to my email list! So, thank you very much for reaching out!)
- Gives you content for future posts or courses. Readers are searching for the answers to their questions. (I wrote this post based on a recent question I received!)
- Starts a genuine dialogue between you and your readers!
Here’s an example sentence that I use in my welcome emails:
ACTION STEP: Add a question to your welcome email that readers receive when they first sign up for your newsletter. And, when you start receiving responses, make sure to continue the dialogue by sending a genuine response that not only thanks them, but also shows interest in who they are!
Step #2: Collect the Information
It’s pretty easy to receive an email from a reader and stop right there! First of all, I hope you respond to them. But, I’m sure you’re one smart cookie and that you will!
But, second, you need to record the information that you receive. You may think you can remember everything in your head! But, get into the habit of collecting information in a spreadsheet. I collect a few pieces of information:
- The Problem: Usually copied and pasted from what was written.
- Type of Problem: A distilled version of the problem.
- Key Takeaway/Action Step: The outcome the reader is looking for.
- Business: I believe this is self-explanatory.
- Type of Blog Post/Content: Content type (e.g., list post, worksheet, etc.)
- Completed: Checked whether I’ve covered this topic or not.
Here’s an example:
ACTION STEP: Create a simple spreadsheet to record reader responses.
Finding out what your readers want is the first step in creating a course. But..before you actually begin creating the content you must ask yourself two important questions: What do learners need or want to learn? How will you know that they have learned. Once you have the answers to these, creating the content becomes easy peasy.
I’m a firm believer in learning being centered around the learner instead of the teacher. This is exactly how you can make a difference! And, the best way to provide valuable content and information to your learners is to figure out exactly what information or solution they need to resolve their problems and then creating a beautifully organized and structured e-course or digital product that solves that problem. This all starts with asking and listening.
It’s Your Turn, In the comments below let me know:
How do you find out what your readers or learners are struggling with?