Recently, I received two interesting and totally different questions.
Yet, the answers to these two questions are the same.
So, I thought the answer would make for a very good blog post! 🙂
I was asked the first question last weekend when I hosted the Canva Workshop: How to Create Graphics to Market Your Business.
When I host workshops or webinars, I always like to get a feel for what people want to learn so that I can infuse that into what I’m teaching.
The question I was asked was along the lines of, “Does your brand/website design affect your sales?”
The second question dealt more with the mindset of putting yourself out there, being visible, and getting your products into the hands of your customers.
That question was along the lines of, “Are people actually going to purchase my products?”
The very essence of both questions is around what it takes to not just create a product, but also get it in the hands of those who need it (i.e., make a sale!).
In the Create, Market, and Sell training I dive into how to create a product, tips on promoting it, and the technology you can use to deliver it (yes, even with a step-by-step tutorial).
But, today we’re diving into one of the most important things you should be doing BEFORE selling digital products. (There are tons of things that you can do, but this is the most important!)
And that is to provide value to your audience on a consistent basis.
I don’t have any scientific evidence that suggests that providing value equals more sales of your product. (Although, I’m sure if I go to Google University, I can find some real quick.)
What I do have is personal experience.
From time to time, I receive wonderful emails (like the ones below) from people who’ve purchased my products that let me know the reason WHY they’ve purchased.
Email #2 (Side Note: The training is called Create Kick-Butt Freebies!)
I’ve received similar emails. And, they go something like this…
“I’m so glad I ran into your website. I took some time to browse around and really loved the content you provided. So much so that I purchased one of your products!”
I’ve received other types of emails that also talk about…
- the content I provide on my website
- my personality in my blog posts
- providing an answer to what they needed
So..my point to this story is not to brag! But, I do want to share with you one of the ways I’ve found to be the most valuable in selling my products. And, I share this to say that if you’re not providing consistent value, you definitely need to get on it, girl!
People always talk about providing value! But, what in the world does that even mean?
Glad you asked! Providing value means…
- helping solve a problem for your audience
- giving your audience helpful tools and resources that help them reach their goals
- providing tips and tricks to make their lives easier
- showing them something that they’ve been wanting to know for FOREVER
- giving great service
- inspiring your audience
- answering questions
- motivating your fans
Providing value ultimately means putting yourself in your audience’s shoes.
So..I wanted to share with you some real, practical ways to show value to your audience so that when they land on your website, they’re blown away by your awesomeness (because you are) and by the content you provide! So that when you have something for sale, they’ll want to purchase!
4 Ways to Wow Your Audience BEFORE Selling Digital Products
Tip #1 Write Super Helpful Blog Posts
One of the first places to start is your blog! Yup, your blog is a great billboard for the work you do. It helps spotlight your knowledge, shows the world who you help, and how you help them.
If you’ve got any online presence, then a blog is a great way to help you spread your message.
So..if you have an online business you’ve got to create a lot of content. And, a blog is just one place to do that.
So..you know you have to create value, but what does that mean for your blog?
Here are my suggestions…
Spend some time thinking about your content buckets. These are the main, overarching topics that you’ll focus on on your blog. Mine are: online courses, digital products, time management/productivity, blogging, webinars/workshops, and inspiration/motivation. You’ll find that most of my posts fit into one of these buckets.
Think about what you want to be known for in your business and blog.
Once you’ve done that, then it’s a matter of being a detective. As you’re going about your day on the inter webs, start keeping track of questions, comments, and concerns that you can answer and that relate to your buckets.
Keep track of this information somewhere. For me, I use Evernote. Like in the picture below, I copy and paste questions that I see into my Evernote document as future blog ideas and sometimes product ideas!
Once you start collecting these, begin to start answering them in your blog posts! (And, don’t forget to share your posts on an ongoing basis as well.)
You’ll also find that the ideas you collect for your blog may also be good for future products or workshops. That’s how I came up with the Workshop on Worksheets – I received tons of questions about how to create and design worksheets!
When you start creating content about topics people care about, they’ll listen more.
Tip #2 Your Blog’s Comment Section
So…take a look at this below. I received this comment recently from someone who purchased a product.
You see that!!!!!! She was so impressed that I answered her question.
People do take note of your interactions on the inter webs. For me, one of my MUST DOs for my blog is to answer all of the comments – at least on the very first day that I publish my post!
What I typically do is block off a specific time in my schedule on the day my post goes live in order to respond to comments. Having a weekly schedule that makes room for that is key!
Similar to responding to comments is responding to emails that readers send you!
It’s the same thing..take some time to send a response (especially when it’s a reader or fan). People take note and appreciate that.
Tip #3: Provide Some Amazingly Helpful Freebies on Your Website
Another great way to provide value to your readers is by adding freebies to your website. Freebies can be:
- video or audio series
- or other cool thing here
Because I used to be a school teacher, I love, love, love creating worksheets for my audience. And my readers love it as well!
One of the most important freebies on your website that you should have is your opt-in offer. Your opt-in offer allows you to provide answers to your readers’ questions and spotlight how you can help people.
If you’ve created a kick-butt freebie that grabs people’s attention, tackles their major problems, and gives them a taste of working with you then you are well on your way to using freebies to provide amazing value.
Another idea is to do a search for your most popular page and add a freebie download to those pages. So, say for example you’ve written a super awesome post on how to use affirmations to manifest your dreams. You could provide a printable of your most helpful affirmations! (I’d download that in a heartbeat, girl!)
Unsure how to find your most popular posts? I got you covered:
Most popular by Number of Comments, use the plugin WordPress Popular Posts
Most popular by Number of Shares, use the Buzzsumo.com website and search for your website
Most popular by Number of Visits, use Google Analytics to determine popular pages
Also, when you’re writing your blog posts, think of ways you can extend what you’re sharing by adding a freebie to the content. Don’t forget to go back to old blog posts as well to provide freebies!
Tip #4 Hold Webinars/Workshops on Great Topics
So..I’m gonna be honest with you. I’ve been saying I’m going to do webinars every month for the longest time. I had a blast on the Canva Workshop, and now I’m fired up to deliver at least one a month (Eeek!! I think I just held myself publicly accountable now!!! :P)
[Side Note: from here on out, I’m going to use webinar to mean both workshops and webinars – just to save some typing.]
Webinars are a fantastic way to provide so much value! It allows you to go into depth on one topic, answer your audience’s questions, and spotlight you as someone who provides great information. And, it shows your personality.People love that! People want that connection – especially since we spend so much time behind the computer.
So, if you haven’t done one yet..I highly suggest this. If you’re someone with a heart for teaching, you’ll love delivering webinars! Later this month (or next), I plan to do a series on webinars. So keep your eyes peeled!
So, there you have it – 4 tips to provide value to your audience before selling your digital products. It’s really important to do the upfront work of being a consistent presence and helping your audience.
Once people see that you have amazing resources and helpful content, they will be more likely to purchase one of your products.
It is my hope that this post helps inspire you to figure out the best way to help your audience!
Speaking of which, let me know in the comments below…
What’s one way you already or will provide helpful content to your audience this month?